Some nice words from some extra-nice folks.
These folks keep the lights on.
What's a VLG campaign like?
What's new?
Some of the nice words:
“Best B2B campaign I've seen in two years.”
“This is dynamite stuff - very creative and engaging. Keep up the great work!”
“I booked an appointment this afternoon based on this campaign. He raved that the campaign is awesome. He commented that he receives many direct mailers but this one was intriguing enough that he actually responded to it. Kudos to you and your team!"
“Innovative marketing campaign. Definitely caught my attention.”
“Very cool... it's nice to see people thinking outside of the box!”
“[Prospects] are highly discriminating people, which is great, but you need to really wow them to get their attention. We wanted to do more than a postcard or a flyer.”
“Via Luna Group (VLG) worked on all aspects of our campaign, direct mail postcard, email follow-up and the slick Microsite. This included the handwritten envelopes, which we've gotten many positive comments on.”
“This was the best vendor contact I have had this year. Very clever."
“You won a chance to pitch yourselves. Very clever!”
“Very interesting site, excellent job!”
“Thank you VLG! Your creative team and technologies has allowed us to get to the next level. We really appreciate the close attention to detail VLG gives to understanding our business and then building a plan tailored to fit our target market. We have also enjoyed the way our results are measured through online tools. Our experience has been fruitful. We look forward to our next campaign with VLG!”
“The pull to open a VLG mailer is very strong—they used their own unique technique to pitch me and I’m a hard sell. Since it worked on me, I thought we should try it with our own customers. VLG consulted with us and came up with an awesome idea which resulted in phenomenal success and great lead reporting. We recently created a second campaign with a new message and new mailer and that is starting to produce the same results. We consider VLG a great partner and it has added an additional stream of leads to our mix of marketing programs.”
“I am already in love with you guys on so many levels ;-)”
“I’ve written about Via Luna’s amazing personalized direct marketing campaigns before. And they have done it again. They sent me a cassette tape with this label: www.HaveWeEvolved.com/SusanAbbott. I was looking at this tape, thinking, “How am I going to play this thing?” Which of course was their brilliant point entirely.”
“I have to say, you guys are one of the best vendors I’ve ever worked with. Thanks so much for helping me keep this program on track. I’m very impressed.”
“I knew you guys were good, but I was impressed when I got an envelope from VLG Friday. I absolutely loved the mailer and site, if you can see my link was accessed quite a bit Friday. I already passed it along through my group.”
“Gees Cori, I just spent the last 20 minutes rummaging through your site. Yes! It does fight boredom. I forwarded the link to Margie, Dee, Lara and Michelle. I am sure they will get me for distracting them, but they can respect a great site.”
“This is the best landing page series/microsite I've ever experienced! Just amazing. In my opinion, most PURLs lead to sites that disappoint.”
“Awesome example of imagery and interaction.”
“I just went to your company's site - VERY GOOD! You're doing very good work. In fact, I think it is EXTREMELY good. One thing I will say is that your system really makes people go WOW. They're more like taking someone through the process of making a decision vs. simply tracking response. Our personalized URLs are weak compared to your Flash version.”
“I just visited your site and looked at your creative - very impressive stuff - no doubt in my mind that it's your creative that's pulling. Keep up the good work - there is way too much boring creative out there so lots of clients that need your help.”
“One of the most innovative PURL applications I have seen. Awesome!”
“Fantastic website...I really appreciate the brain behind this creative.”
“Lee, [my personalized microsite you sent me] is great. I spent 15 minutes on it... and I'm busy!”
“Great site! Personal and interactive, cool how you interpretted the zodiac sign. Also very cool on your final page that you link to your other social interaction pages!! Very impressive.”
“It was a very clever DM piece and I am very impressed by the marketing approach and the user experience.”
“Ok, so, I’ll admit, it was very clever. Honestly, I usually just throw that kind of mail out. Yours was intriguing enough that I actually tried the link! So, it worked.”
“You sold me, this is VERY cool...”
“I thought it was a very clever advertising campaign... I really thought it was a resort campaign for a couple minutes. Clever promotion.”
“Wow. You guys are definitely on it. Great campaign. I love it.”
“I loved your marketing campaign! Very impressed.”
“This was a very smart mailing and it’s good to see new ways that try to grasp the attention of decision makers – thank you very much.”
“It was really cute and a great idea. I never open anything!”
“Promo was one of the most creative I’ve seen in a long time”
“The approach is great. It was pretty much impossible to resist checking it out.”
“It was one of the most imaginative sales promotions I’ve ever received and I’m 53 years old so that’s saying something!”
“Very cool concept. I very rarely follow up on any of these, but this did get my attention”
“I have to say – love the marketing tactic. Very clever.”
“Definitively one of the best campaigns I’ve seen . I like the interactive concept.”
“I love the whole experience and have been showing it off all over the office here.”
“You are one of the very few that made it through my tight filter, nice work.”